Fab.ai

The first AI system that empowers manufacturers towards efficiency and innovation.

Challenge

As a pioneering force in advanced manufacturing, Fab.ai recognised the importance of addressing industry complexities head-on. The company took a crucial first step by developing a strong brand identity that would resonate with manufacturers and distinguish them in a competitive landscape. Through a compelling brand narrative that positioned them as innovators, they effectively communicated the value of their AI-driven solutions. This strategic approach helped Fab.ai build credibility and pave the way for widespread adoption.

Impact

Through a clear and engaging brand strategy, we've successfully positioned Fab.ai as the go-to AI solution for manufacturing. This has increased visibility, fostered trust, and helped manufacturers recognise the transformative potential of the technology. The brand has become synonymous with innovation and reliability, and we're thrilled to see it continue empowering manufacturers to achieve their goals with confidence and precision.

Project Details

Year

2024

What we did
  • Brand & Storytelling
Who did it
  • Olivia Dias Baggot
  • Kenny Heard
  • Joanne Billings
  • Abb-d Taiyo
With thanks to
  • Chris Haugh